branding 202

The Freelance Studio Denver, Co.User Experience Agency Are you social sharing to your best advantage? October 20, 2014 by Drew McLellan 2 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 24 Social-SharingIf your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) that will benefit your website’s domain. Blog content is permanent – social content is not. Let’s say that you posted a great tax tip on Facebook that received hundreds of Likes. When tax time comes around next year, that post will be long gone. However, if you post the tax tip on your blog, you can re-share it year after year. In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. Social sharing: How you share content influences the your audience’s reactions. Here are some suggested copy do’s and don’ts as you compose your next update. 11-15 words is the sweet spot for Twitter (about 100 characters), and you’re safe to use up to 25. Go any shorter, and your message will likely lack enough information to draw people in. But you want to leave enough “open real estate” so you your audience can re-tweet or comment. LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. Using a number (i.e. 4 smart ways to work with your attorney) generate more clicks on Twitter. Social timing: It’s not just what you say, but when you say it. Timing your social sharing matters. Want to get some social love on LinkedIn? Be sure to share your content on Sundays, which delivers more clicks that any other day of the week. Fridays yield more clicks on Twitter than any other day of the week. Facebook content does well around lunchtime and later in the afternoon. This is because many people get on Facebook during lunch and towards the end of the workday. Schedule tweets between 10am and 2pm. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. There’s another spike of activity in the evening, when everyone checks back into their social networks. Twitter and LinkedIn content are both more likely to be consumed during the top and middle of the hour. This is likely due to the reader’s need to check their feeds in between meetings. Again – keep in mind that these are good rules of thumb, but your industry, audience and experiences may vary. The key is to actually look at your analytics and identify the patterns so you can be as effective as possible in your own social sharing strategy. McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US. How might we help you? Storytelling, storytelling, and more storytelling October 24, 2014 by Drew McLellan 8 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 19 storytellingSeems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the results they want? The stories don’t evoke an emotion: There’s not a memorable story around that isn’t seeded in emotions. For some businesses, especially those in the B2B sector, it’s hard to imagine what emotions their products or services might trigger. That’s because the marketers are staying at the features level of sales, not delving into the benefits that lie beneath. It might be as simple as your prospect is afraid if they make a bad decision, it will cost them their job. Or it could be that what you sell is helping your clients fulfill their reason for existing — which to them is very emotionally motivated. If you dig deep enough, you’ll find the emotions behind your stories. Be sure you expose those in your storytelling so that your audience can relate to and empathize with the people in the tale. The stories don’t use data to lend credibility: What makes true stories so dramatic and grabbing are the facts that are dotted throughout the telling. Data can be used in a variety of ways to tell your story. Think visual data like an infographic or let the data suggest a new angle or insight for both you and your audience. The story doesn’t take us on a journey: In marketing’s version of storytelling, we often take shortcuts to get to the big reveal. But in taking the shortcut, we rob the audience of story’s arc. Every story is, in essence, a journey that chronicles the problem, the fight to solve the problem and how things are better once the challenge is resolved. But a great story lets the journey also help the audience see the motivations, frustrations and worries of the characters while they try to face the problem. The outcomes are also wrapped in more than just the tangible results. When the story is rich with details – we also learn more about the intangible results and ultimate value of delivering the right solution. The story doesn’t include a next step/call to action: Here’s where most marketers really miss the boat. A well-crafted story draws the audience in, helps them connect with the main character and feel their common pain. As the story evolves, the prospect is pulling for the character — because in reality, the character bears a striking resemblance to them. They experience the ups and downs within the story and as the story delivers the happy ending — the prospective customer is thinking and feeling relief and a desire to share in that sort of outcome. So marketing’s version of storytelling is all too often, a big tease. You led them right to the edge — get them hungry for what you’re selling but don’t give them a clear and defined next step. Ask yourself — what do I want them to do next and be sure you make it easy and quick to take that next action. What do you think? Can you tweak the way you’re telling your company’s story so that it actually drives leads and generates sales? Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency
This marketing summit promises to be extreme! October 25, 2014 by Drew McLellan Leave a Comment Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 0 Screenshot 2014-10-25 21.52.20Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting virtual event. The Extreme Small Business Marketing Summit starts Monday, November 3rd. Here’s the speaking line up: Adam Urbanski, The Millionaire Marketing Mentor: His topic is, 3 Step Stealth Marketing System Guaranteed to Attract Clients Like Crazy! Dan Hollings, the marketing consultant behind the success of ‘The Secret:” His topic is Zero Cost Marketing Secrets. Erik Luhrs, the Bruce Lee of Sales: His topic is, The 3 Steps to Create Lead Generation Messages Prospects Actually Open AND Respond to Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. Laura Posey of Dancing Elephants: Her topic is, The Extreme Value Proposition Makeover Wendy Weiss, The Queen of Cold Calling™: Her topic, Win Better, Higher Paying Clients Now! Even if only one or two of the topics appeal to you — the price is definitely right. Check it out and let me know what you learned! The Freelance Studio Denver, Co.User Experience Agency Are you social sharing to your best advantage? October 20, 2014 by Drew McLellan 2 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 24 Social-SharingIf your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) that will benefit your website’s domain. Blog content is permanent – social content is not. Let’s say that you posted a great tax tip on Facebook that received hundreds of Likes. When tax time comes around next year, that post will be long gone. However, if you post the tax tip on your blog, you can re-share it year after year. In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. Social sharing: How you share content influences the your audience’s reactions. Here are some suggested copy do’s and don’ts as you compose your next update. 11-15 words is the sweet spot for Twitter (about 100 characters), and you’re safe to use up to 25. Go any shorter, and your message will likely lack enough information to draw people in. But you want to leave enough “open real estate” so you your audience can re-tweet or comment. LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. Using a number (i.e. 4 smart ways to work with your attorney) generate more clicks on Twitter. Social timing: It’s not just what you say, but when you say it. Timing your social sharing matters. Want to get some social love on LinkedIn? Be sure to share your content on Sundays, which delivers more clicks that any other day of the week. Fridays yield more clicks on Twitter than any other day of the week. Facebook content does well around lunchtime and later in the afternoon. This is because many people get on Facebook during lunch and towards the end of the workday. Schedule tweets between 10am and 2pm. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. There’s another spike of activity in the evening, when everyone checks back into their social networks. Twitter and LinkedIn content are both more likely to be consumed during the top and middle of the hour. This is likely due to the reader’s need to check their feeds in between meetings. Again – keep in mind that these are good rules of thumb, but your industry, audience and experiences may vary. The key is to actually look at your analytics and identify the patterns so you can be as effective as possible in your own social sharing strategy. McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US. How might we help you? Storytelling, storytelling, and more storytelling October 24, 2014 by Drew McLellan 8 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 19 storytellingSeems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the results they want? The stories don’t evoke an emotion: There’s not a memorable story around that isn’t seeded in emotions. For some businesses, especially those in the B2B sector, it’s hard to imagine what emotions their products or services might trigger. That’s because the marketers are staying at the features level of sales, not delving into the benefits that lie beneath. It might be as simple as your prospect is afraid if they make a bad decision, it will cost them their job. Or it could be that what you sell is helping your clients fulfill their reason for existing — which to them is very emotionally motivated. If you dig deep enough, you’ll find the emotions behind your stories. Be sure you expose those in your storytelling so that your audience can relate to and empathize with the people in the tale. The stories don’t use data to lend credibility: What makes true stories so dramatic and grabbing are the facts that are dotted throughout the telling. Data can be used in a variety of ways to tell your story. Think visual data like an infographic or let the data suggest a new angle or insight for both you and your audience. The story doesn’t take us on a journey: In marketing’s version of storytelling, we often take shortcuts to get to the big reveal. But in taking the shortcut, we rob the audience of story’s arc. Every story is, in essence, a journey that chronicles the problem, the fight to solve the problem and how things are better once the challenge is resolved. But a great story lets the journey also help the audience see the motivations, frustrations and worries of the characters while they try to face the problem. The outcomes are also wrapped in more than just the tangible results. When the story is rich with details – we also learn more about the intangible results and ultimate value of delivering the right solution. The story doesn’t include a next step/call to action: Here’s where most marketers really miss the boat. A well-crafted story draws the audience in, helps them connect with the main character and feel their common pain. As the story evolves, the prospect is pulling for the character — because in reality, the character bears a striking resemblance to them. They experience the ups and downs within the story and as the story delivers the happy ending — the prospective customer is thinking and feeling relief and a desire to share in that sort of outcome. So marketing’s version of storytelling is all too often, a big tease. You led them right to the edge — get them hungry for what you’re selling but don’t give them a clear and defined next step. Ask yourself — what do I want them to do next and be sure you make it easy and quick to take that next action. What do you think? Can you tweak the way you’re telling your company’s story so that it actually drives leads and generates sales? Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency
This marketing summit promises to be extreme! October 25, 2014 by Drew McLellan Leave a Comment Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 0 Screenshot 2014-10-25 21.52.20Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting virtual event. The Extreme Small Business Marketing Summit starts Monday, November 3rd. Here’s the speaking line up: Adam Urbanski, The Millionaire Marketing Mentor: His topic is, 3 Step Stealth Marketing System Guaranteed to Attract Clients Like Crazy! Dan Hollings, the marketing consultant behind the success of ‘The Secret:” His topic is Zero Cost Marketing Secrets. Erik Luhrs, the Bruce Lee of Sales: His topic is, The 3 Steps to Create Lead Generation Messages Prospects Actually Open AND Respond to Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. Laura Posey of Dancing Elephants: Her topic is, The Extreme Value Proposition Makeover Wendy Weiss, The Queen of Cold Calling™: Her topic, Win Better, Higher Paying Clients Now! Even if only one or two of the topics appeal to you — the price is definitely right. Check it out and let me know what you learned! The Freelance Studio Denver, Co.User Experience Agency Are you social sharing to your best advantage? October 20, 2014 by Drew McLellan 2 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 24 Social-SharingIf your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) that will benefit your website’s domain. Blog content is permanent – social content is not. Let’s say that you posted a great tax tip on Facebook that received hundreds of Likes. When tax time comes around next year, that post will be long gone. However, if you post the tax tip on your blog, you can re-share it year after year. In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. Social sharing: How you share content influences the your audience’s reactions. Here are some suggested copy do’s and don’ts as you compose your next update. 11-15 words is the sweet spot for Twitter (about 100 characters), and you’re safe to use up to 25. Go any shorter, and your message will likely lack enough information to draw people in. But you want to leave enough “open real estate” so you your audience can re-tweet or comment. LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. Using a number (i.e. 4 smart ways to work with your attorney) generate more clicks on Twitter. Social timing: It’s not just what you say, but when you say it. Timing your social sharing matters. Want to get some social love on LinkedIn? Be sure to share your content on Sundays, which delivers more clicks that any other day of the week. Fridays yield more clicks on Twitter than any other day of the week. Facebook content does well around lunchtime and later in the afternoon. This is because many people get on Facebook during lunch and towards the end of the workday. Schedule tweets between 10am and 2pm. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. There’s another spike of activity in the evening, when everyone checks back into their social networks. Twitter and LinkedIn content are both more likely to be consumed during the top and middle of the hour. This is likely due to the reader’s need to check their feeds in between meetings. Again – keep in mind that these are good rules of thumb, but your industry, audience and experiences may vary. The key is to actually look at your analytics and identify the patterns so you can be as effective as possible in your own social sharing strategy. McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US. How might we help you? Storytelling, storytelling, and more storytelling October 24, 2014 by Drew McLellan 8 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 19 storytellingSeems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the results they want? The stories don’t evoke an emotion: There’s not a memorable story around that isn’t seeded in emotions. For some businesses, especially those in the B2B sector, it’s hard to imagine what emotions their products or services might trigger. That’s because the marketers are staying at the features level of sales, not delving into the benefits that lie beneath. It might be as simple as your prospect is afraid if they make a bad decision, it will cost them their job. Or it could be that what you sell is helping your clients fulfill their reason for existing — which to them is very emotionally motivated. If you dig deep enough, you’ll find the emotions behind your stories. Be sure you expose those in your storytelling so that your audience can relate to and empathize with the people in the tale. The stories don’t use data to lend credibility: What makes true stories so dramatic and grabbing are the facts that are dotted throughout the telling. Data can be used in a variety of ways to tell your story. Think visual data like an infographic or let the data suggest a new angle or insight for both you and your audience. The story doesn’t take us on a journey: In marketing’s version of storytelling, we often take shortcuts to get to the big reveal. But in taking the shortcut, we rob the audience of story’s arc. Every story is, in essence, a journey that chronicles the problem, the fight to solve the problem and how things are better once the challenge is resolved. But a great story lets the journey also help the audience see the motivations, frustrations and worries of the characters while they try to face the problem. The outcomes are also wrapped in more than just the tangible results. When the story is rich with details – we also learn more about the intangible results and ultimate value of delivering the right solution. The story doesn’t include a next step/call to action: Here’s where most marketers really miss the boat. A well-crafted story draws the audience in, helps them connect with the main character and feel their common pain. As the story evolves, the prospect is pulling for the character — because in reality, the character bears a striking resemblance to them. They experience the ups and downs within the story and as the story delivers the happy ending — the prospective customer is thinking and feeling relief and a desire to share in that sort of outcome. So marketing’s version of storytelling is all too often, a big tease. You led them right to the edge — get them hungry for what you’re selling but don’t give them a clear and defined next step. Ask yourself — what do I want them to do next and be sure you make it easy and quick to take that next action. What do you think? Can you tweak the way you’re telling your company’s story so that it actually drives leads and generates sales? Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency
This marketing summit promises to be extreme! October 25, 2014 by Drew McLellan Leave a Comment Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 0 Screenshot 2014-10-25 21.52.20Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting virtual event. The Extreme Small Business Marketing Summit starts Monday, November 3rd. Here’s the speaking line up: Adam Urbanski, The Millionaire Marketing Mentor: His topic is, 3 Step Stealth Marketing System Guaranteed to Attract Clients Like Crazy! Dan Hollings, the marketing consultant behind the success of ‘The Secret:” His topic is Zero Cost Marketing Secrets. Erik Luhrs, the Bruce Lee of Sales: His topic is, The 3 Steps to Create Lead Generation Messages Prospects Actually Open AND Respond to Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. Laura Posey of Dancing Elephants: Her topic is, The Extreme Value Proposition Makeover Wendy Weiss, The Queen of Cold Calling™: Her topic, Win Better, Higher Paying Clients Now! Even if only one or two of the topics appeal to you — the price is definitely right. Check it out and let me know what you learned! The Freelance Studio Denver, Co.User Experience Agency Are you social sharing to your best advantage? October 20, 2014 by Drew McLellan 2 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 24 Social-SharingIf your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) that will benefit your website’s domain. Blog content is permanent – social content is not. Let’s say that you posted a great tax tip on Facebook that received hundreds of Likes. When tax time comes around next year, that post will be long gone. However, if you post the tax tip on your blog, you can re-share it year after year. In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. Social sharing: How you share content influences the your audience’s reactions. Here are some suggested copy do’s and don’ts as you compose your next update. 11-15 words is the sweet spot for Twitter (about 100 characters), and you’re safe to use up to 25. Go any shorter, and your message will likely lack enough information to draw people in. But you want to leave enough “open real estate” so you your audience can re-tweet or comment. LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. Using a number (i.e. 4 smart ways to work with your attorney) generate more clicks on Twitter. Social timing: It’s not just what you say, but when you say it. Timing your social sharing matters. Want to get some social love on LinkedIn? Be sure to share your content on Sundays, which delivers more clicks that any other day of the week. Fridays yield more clicks on Twitter than any other day of the week. Facebook content does well around lunchtime and later in the afternoon. This is because many people get on Facebook during lunch and towards the end of the workday. Schedule tweets between 10am and 2pm. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. There’s another spike of activity in the evening, when everyone checks back into their social networks. Twitter and LinkedIn content are both more likely to be consumed during the top and middle of the hour. This is likely due to the reader’s need to check their feeds in between meetings. Again – keep in mind that these are good rules of thumb, but your industry, audience and experiences may vary. The key is to actually look at your analytics and identify the patterns so you can be as effective as possible in your own social sharing strategy. McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US. How might we help you? Storytelling, storytelling, and more storytelling October 24, 2014 by Drew McLellan 8 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 19 storytellingSeems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the results they want? The stories don’t evoke an emotion: There’s not a memorable story around that isn’t seeded in emotions. For some businesses, especially those in the B2B sector, it’s hard to imagine what emotions their products or services might trigger. That’s because the marketers are staying at the features level of sales, not delving into the benefits that lie beneath. It might be as simple as your prospect is afraid if they make a bad decision, it will cost them their job. Or it could be that what you sell is helping your clients fulfill their reason for existing — which to them is very emotionally motivated. If you dig deep enough, you’ll find the emotions behind your stories. Be sure you expose those in your storytelling so that your audience can relate to and empathize with the people in the tale. The stories don’t use data to lend credibility: What makes true stories so dramatic and grabbing are the facts that are dotted throughout the telling. Data can be used in a variety of ways to tell your story. Think visual data like an infographic or let the data suggest a new angle or insight for both you and your audience. The story doesn’t take us on a journey: In marketing’s version of storytelling, we often take shortcuts to get to the big reveal. But in taking the shortcut, we rob the audience of story’s arc. Every story is, in essence, a journey that chronicles the problem, the fight to solve the problem and how things are better once the challenge is resolved. But a great story lets the journey also help the audience see the motivations, frustrations and worries of the characters while they try to face the problem. The outcomes are also wrapped in more than just the tangible results. When the story is rich with details – we also learn more about the intangible results and ultimate value of delivering the right solution. The story doesn’t include a next step/call to action: Here’s where most marketers really miss the boat. A well-crafted story draws the audience in, helps them connect with the main character and feel their common pain. As the story evolves, the prospect is pulling for the character — because in reality, the character bears a striking resemblance to them. They experience the ups and downs within the story and as the story delivers the happy ending — the prospective customer is thinking and feeling relief and a desire to share in that sort of outcome. So marketing’s version of storytelling is all too often, a big tease. You led them right to the edge — get them hungry for what you’re selling but don’t give them a clear and defined next step. Ask yourself — what do I want them to do next and be sure you make it easy and quick to take that next action. What do you think? Can you tweak the way you’re telling your company’s story so that it actually drives leads and generates sales? Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency
This marketing summit promises to be extreme! October 25, 2014 by Drew McLellan Leave a Comment Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 0 Screenshot 2014-10-25 21.52.20Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting virtual event. The Extreme Small Business Marketing Summit starts Monday, November 3rd. Here’s the speaking line up: Adam Urbanski, The Millionaire Marketing Mentor: His topic is, 3 Step Stealth Marketing System Guaranteed to Attract Clients Like Crazy! Dan Hollings, the marketing consultant behind the success of ‘The Secret:” His topic is Zero Cost Marketing Secrets. Erik Luhrs, the Bruce Lee of Sales: His topic is, The 3 Steps to Create Lead Generation Messages Prospects Actually Open AND Respond to Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. Laura Posey of Dancing Elephants: Her topic is, The Extreme Value Proposition Makeover Wendy Weiss, The Queen of Cold Calling™: Her topic, Win Better, Higher Paying Clients Now! Even if only one or two of the topics appeal to you — the price is definitely right. Check it out and let me know what you learned! The Freelance Studio Denver, Co.User Experience Agency Are you social sharing to your best advantage? October 20, 2014 by Drew McLellan 2 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 24 Social-SharingIf your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) that will benefit your website’s domain. Blog content is permanent – social content is not. Let’s say that you posted a great tax tip on Facebook that received hundreds of Likes. When tax time comes around next year, that post will be long gone. However, if you post the tax tip on your blog, you can re-share it year after year. In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. Social sharing: How you share content influences the your audience’s reactions. Here are some suggested copy do’s and don’ts as you compose your next update. 11-15 words is the sweet spot for Twitter (about 100 characters), and you’re safe to use up to 25. Go any shorter, and your message will likely lack enough information to draw people in. But you want to leave enough “open real estate” so you your audience can re-tweet or comment. LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. Using a number (i.e. 4 smart ways to work with your attorney) generate more clicks on Twitter. Social timing: It’s not just what you say, but when you say it. Timing your social sharing matters. Want to get some social love on LinkedIn? Be sure to share your content on Sundays, which delivers more clicks that any other day of the week. Fridays yield more clicks on Twitter than any other day of the week. Facebook content does well around lunchtime and later in the afternoon. This is because many people get on Facebook during lunch and towards the end of the workday. Schedule tweets between 10am and 2pm. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. There’s another spike of activity in the evening, when everyone checks back into their social networks. Twitter and LinkedIn content are both more likely to be consumed during the top and middle of the hour. This is likely due to the reader’s need to check their feeds in between meetings. Again – keep in mind that these are good rules of thumb, but your industry, audience and experiences may vary. The key is to actually look at your analytics and identify the patterns so you can be as effective as possible in your own social sharing strategy. McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US. How might we help you? Storytelling, storytelling, and more storytelling October 24, 2014 by Drew McLellan 8 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 19 storytellingSeems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the results they want? The stories don’t evoke an emotion: There’s not a memorable story around that isn’t seeded in emotions. For some businesses, especially those in the B2B sector, it’s hard to imagine what emotions their products or services might trigger. That’s because the marketers are staying at the features level of sales, not delving into the benefits that lie beneath. It might be as simple as your prospect is afraid if they make a bad decision, it will cost them their job. Or it could be that what you sell is helping your clients fulfill their reason for existing — which to them is very emotionally motivated. If you dig deep enough, you’ll find the emotions behind your stories. Be sure you expose those in your storytelling so that your audience can relate to and empathize with the people in the tale. The stories don’t use data to lend credibility: What makes true stories so dramatic and grabbing are the facts that are dotted throughout the telling. Data can be used in a variety of ways to tell your story. Think visual data like an infographic or let the data suggest a new angle or insight for both you and your audience. The story doesn’t take us on a journey: In marketing’s version of storytelling, we often take shortcuts to get to the big reveal. But in taking the shortcut, we rob the audience of story’s arc. Every story is, in essence, a journey that chronicles the problem, the fight to solve the problem and how things are better once the challenge is resolved. But a great story lets the journey also help the audience see the motivations, frustrations and worries of the characters while they try to face the problem. The outcomes are also wrapped in more than just the tangible results. When the story is rich with details – we also learn more about the intangible results and ultimate value of delivering the right solution. The story doesn’t include a next step/call to action: Here’s where most marketers really miss the boat. A well-crafted story draws the audience in, helps them connect with the main character and feel their common pain. As the story evolves, the prospect is pulling for the character — because in reality, the character bears a striking resemblance to them. They experience the ups and downs within the story and as the story delivers the happy ending — the prospective customer is thinking and feeling relief and a desire to share in that sort of outcome. So marketing’s version of storytelling is all too often, a big tease. You led them right to the edge — get them hungry for what you’re selling but don’t give them a clear and defined next step. Ask yourself — what do I want them to do next and be sure you make it easy and quick to take that next action. What do you think? Can you tweak the way you’re telling your company’s story so that it actually drives leads and generates sales? Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency
This marketing summit promises to be extreme! October 25, 2014 by Drew McLellan Leave a Comment Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 0 Screenshot 2014-10-25 21.52.20Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting virtual event. The Extreme Small Business Marketing Summit starts Monday, November 3rd. Here’s the speaking line up: Adam Urbanski, The Millionaire Marketing Mentor: His topic is, 3 Step Stealth Marketing System Guaranteed to Attract Clients Like Crazy! Dan Hollings, the marketing consultant behind the success of ‘The Secret:” His topic is Zero Cost Marketing Secrets. Erik Luhrs, the Bruce Lee of Sales: His topic is, The 3 Steps to Create Lead Generation Messages Prospects Actually Open AND Respond to Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. Laura Posey of Dancing Elephants: Her topic is, The Extreme Value Proposition Makeover Wendy Weiss, The Queen of Cold Calling™: Her topic, Win Better, Higher Paying Clients Now! Even if only one or two of the topics appeal to you — the price is definitely right. Check it out and let me know what you learned! The Freelance Studio Denver, Co.User Experience Agency Are you social sharing to your best advantage? October 20, 2014 by Drew McLellan 2 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 24 Social-SharingIf your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) that will benefit your website’s domain. Blog content is permanent – social content is not. Let’s say that you posted a great tax tip on Facebook that received hundreds of Likes. When tax time comes around next year, that post will be long gone. However, if you post the tax tip on your blog, you can re-share it year after year. In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. Social sharing: How you share content influences the your audience’s reactions. Here are some suggested copy do’s and don’ts as you compose your next update. 11-15 words is the sweet spot for Twitter (about 100 characters), and you’re safe to use up to 25. Go any shorter, and your message will likely lack enough information to draw people in. But you want to leave enough “open real estate” so you your audience can re-tweet or comment. LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. Using a number (i.e. 4 smart ways to work with your attorney) generate more clicks on Twitter. Social timing: It’s not just what you say, but when you say it. Timing your social sharing matters. Want to get some social love on LinkedIn? Be sure to share your content on Sundays, which delivers more clicks that any other day of the week. Fridays yield more clicks on Twitter than any other day of the week. Facebook content does well around lunchtime and later in the afternoon. This is because many people get on Facebook during lunch and towards the end of the workday. Schedule tweets between 10am and 2pm. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. There’s another spike of activity in the evening, when everyone checks back into their social networks. Twitter and LinkedIn content are both more likely to be consumed during the top and middle of the hour. This is likely due to the reader’s need to check their feeds in between meetings. Again – keep in mind that these are good rules of thumb, but your industry, audience and experiences may vary. The key is to actually look at your analytics and identify the patterns so you can be as effective as possible in your own social sharing strategy. McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US. How might we help you? Storytelling, storytelling, and more storytelling October 24, 2014 by Drew McLellan 8 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 19 storytellingSeems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the results they want? The stories don’t evoke an emotion: There’s not a memorable story around that isn’t seeded in emotions. For some businesses, especially those in the B2B sector, it’s hard to imagine what emotions their products or services might trigger. That’s because the marketers are staying at the features level of sales, not delving into the benefits that lie beneath. It might be as simple as your prospect is afraid if they make a bad decision, it will cost them their job. Or it could be that what you sell is helping your clients fulfill their reason for existing — which to them is very emotionally motivated. If you dig deep enough, you’ll find the emotions behind your stories. Be sure you expose those in your storytelling so that your audience can relate to and empathize with the people in the tale. The stories don’t use data to lend credibility: What makes true stories so dramatic and grabbing are the facts that are dotted throughout the telling. Data can be used in a variety of ways to tell your story. Think visual data like an infographic or let the data suggest a new angle or insight for both you and your audience. The story doesn’t take us on a journey: In marketing’s version of storytelling, we often take shortcuts to get to the big reveal. But in taking the shortcut, we rob the audience of story’s arc. Every story is, in essence, a journey that chronicles the problem, the fight to solve the problem and how things are better once the challenge is resolved. But a great story lets the journey also help the audience see the motivations, frustrations and worries of the characters while they try to face the problem. The outcomes are also wrapped in more than just the tangible results. When the story is rich with details – we also learn more about the intangible results and ultimate value of delivering the right solution. The story doesn’t include a next step/call to action: Here’s where most marketers really miss the boat. A well-crafted story draws the audience in, helps them connect with the main character and feel their common pain. As the story evolves, the prospect is pulling for the character — because in reality, the character bears a striking resemblance to them. They experience the ups and downs within the story and as the story delivers the happy ending — the prospective customer is thinking and feeling relief and a desire to share in that sort of outcome. So marketing’s version of storytelling is all too often, a big tease. You led them right to the edge — get them hungry for what you’re selling but don’t give them a clear and defined next step. Ask yourself — what do I want them to do next and be sure you make it easy and quick to take that next action. What do you think? Can you tweak the way you’re telling your company’s story so that it actually drives leads and generates sales? Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency
This marketing summit promises to be extreme! October 25, 2014 by Drew McLellan Leave a Comment Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 0 Screenshot 2014-10-25 21.52.20Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting virtual event. The Extreme Small Business Marketing Summit starts Monday, November 3rd. Here’s the speaking line up: Adam Urbanski, The Millionaire Marketing Mentor: His topic is, 3 Step Stealth Marketing System Guaranteed to Attract Clients Like Crazy! Dan Hollings, the marketing consultant behind the success of ‘The Secret:” His topic is Zero Cost Marketing Secrets. Erik Luhrs, the Bruce Lee of Sales: His topic is, The 3 Steps to Create Lead Generation Messages Prospects Actually Open AND Respond to Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. Laura Posey of Dancing Elephants: Her topic is, The Extreme Value Proposition Makeover Wendy Weiss, The Queen of Cold Calling™: Her topic, Win Better, Higher Paying Clients Now! Even if only one or two of the topics appeal to you — the price is definitely right. Check it out and let me know what you learned! The Freelance Studio Denver, Co.User Experience Agency Are you social sharing to your best advantage? October 20, 2014 by Drew McLellan 2 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 24 Social-SharingIf your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) that will benefit your website’s domain. Blog content is permanent – social content is not. Let’s say that you posted a great tax tip on Facebook that received hundreds of Likes. When tax time comes around next year, that post will be long gone. However, if you post the tax tip on your blog, you can re-share it year after year. In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. Social sharing: How you share content influences the your audience’s reactions. Here are some suggested copy do’s and don’ts as you compose your next update. 11-15 words is the sweet spot for Twitter (about 100 characters), and you’re safe to use up to 25. Go any shorter, and your message will likely lack enough information to draw people in. But you want to leave enough “open real estate” so you your audience can re-tweet or comment. LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. Using a number (i.e. 4 smart ways to work with your attorney) generate more clicks on Twitter. Social timing: It’s not just what you say, but when you say it. Timing your social sharing matters. Want to get some social love on LinkedIn? Be sure to share your content on Sundays, which delivers more clicks that any other day of the week. Fridays yield more clicks on Twitter than any other day of the week. Facebook content does well around lunchtime and later in the afternoon. This is because many people get on Facebook during lunch and towards the end of the workday. Schedule tweets between 10am and 2pm. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. There’s another spike of activity in the evening, when everyone checks back into their social networks. Twitter and LinkedIn content are both more likely to be consumed during the top and middle of the hour. This is likely due to the reader’s need to check their feeds in between meetings. Again – keep in mind that these are good rules of thumb, but your industry, audience and experiences may vary. The key is to actually look at your analytics and identify the patterns so you can be as effective as possible in your own social sharing strategy. McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US. How might we help you? Storytelling, storytelling, and more storytelling October 24, 2014 by Drew McLellan 8 Comments Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 19 storytellingSeems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the results they want? The stories don’t evoke an emotion: There’s not a memorable story around that isn’t seeded in emotions. For some businesses, especially those in the B2B sector, it’s hard to imagine what emotions their products or services might trigger. That’s because the marketers are staying at the features level of sales, not delving into the benefits that lie beneath. It might be as simple as your prospect is afraid if they make a bad decision, it will cost them their job. Or it could be that what you sell is helping your clients fulfill their reason for existing — which to them is very emotionally motivated. If you dig deep enough, you’ll find the emotions behind your stories. Be sure you expose those in your storytelling so that your audience can relate to and empathize with the people in the tale. The stories don’t use data to lend credibility: What makes true stories so dramatic and grabbing are the facts that are dotted throughout the telling. Data can be used in a variety of ways to tell your story. Think visual data like an infographic or let the data suggest a new angle or insight for both you and your audience. The story doesn’t take us on a journey: In marketing’s version of storytelling, we often take shortcuts to get to the big reveal. But in taking the shortcut, we rob the audience of story’s arc. Every story is, in essence, a journey that chronicles the problem, the fight to solve the problem and how things are better once the challenge is resolved. But a great story lets the journey also help the audience see the motivations, frustrations and worries of the characters while they try to face the problem. The outcomes are also wrapped in more than just the tangible results. When the story is rich with details – we also learn more about the intangible results and ultimate value of delivering the right solution. The story doesn’t include a next step/call to action: Here’s where most marketers really miss the boat. A well-crafted story draws the audience in, helps them connect with the main character and feel their common pain. As the story evolves, the prospect is pulling for the character — because in reality, the character bears a striking resemblance to them. They experience the ups and downs within the story and as the story delivers the happy ending — the prospective customer is thinking and feeling relief and a desire to share in that sort of outcome. So marketing’s version of storytelling is all too often, a big tease. You led them right to the edge — get them hungry for what you’re selling but don’t give them a clear and defined next step. Ask yourself — what do I want them to do next and be sure you make it easy and quick to take that next action. What do you think? Can you tweak the way you’re telling your company’s story so that it actually drives leads and generates sales? Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency The Freelance Studio Denver, Co. User Experience Agency
This marketing summit promises to be extreme! October 25, 2014 by Drew McLellan Leave a Comment Share on facebookShare on twitterShare on google_plusone_shareShare on linkedinShare on stumbleuponMore Sharing Services 0 Screenshot 2014-10-25 21.52.20Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting virtual event. The Extreme Small Business Marketing Summit starts Monday, November 3rd. Here’s the speaking line up: Adam Urbanski, The Millionaire Marketing Mentor: His topic is, 3 Step Stealth Marketing System Guaranteed to Attract Clients Like Crazy! Dan Hollings, the marketing consultant behind the success of ‘The Secret:” His topic is Zero Cost Marketing Secrets. Erik Luhrs, the Bruce Lee of Sales: His topic is, The 3 Steps to Create Lead Generation Messages Prospects Actually Open AND Respond to Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. Laura Posey of Dancing Elephants: Her topic is, The Extreme Value Proposition Makeover Wendy Weiss, The Queen of Cold Calling™: Her topic, Win Better, Higher Paying Clients Now! Even if only one or two of the topics appeal to you — the price is definitely right. Check it out and let me know what you learned!
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